Easy Trip Planners Ltd. (EaseMyTrip) is targeting to add nearly 10,000 hotels of Uttar Pradesh on its website. Also, it is focusing to increase the fiscal year with sales of Rs. 3,000 crore i.e. almost 35% more than the last fiscal year. On seeing a great potential of travel among customers in Uttar Prades, the company has also planned for greater branding and promotional activities across all the airports in Uttar Pradesh including Hindon, Agra, Chaudhary Charan Singh, Lal Bahadur Shashtri, etc.
As per government data, the Uttar Pradesh had an estimated population of 21.93 crore in 2017, though the total number of tourists visiting the state was 23.7 crore. It clearly states that the number of tourists in Uttar Pradesh is greater than its population. The company is finding growth opportunities in the state and thus decided to come up with a special travel offer for customers in Uttar Pradesh.