Why B2B Travel Technology Is Vital To The Industry?

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With constantly increasing competition, small brands in the travel industry are finding it difficult to mark their presence. The fact is that selected B2C giants are dominating the industry and it is getting harder for small businesses to even get acknowledged. The competition among the small businesses is making the scenario even worse. B2B technologies can help small travel operators in building brand awareness. At the same time, companies can also focus on giving the customers more specialised experiences. If B2B techs are used strategically, they can translate into superior customer loyalty, thus resulting in increased revenue. This article by EaseMyTrip will talk about why and how B2B technology is important for the travel industry:

• Lead generation:

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The success of any travel agency is highly dependent on its capability to reach the customer. Lead generation is the process of identifying and attracting potential customers to your services. With constantly increasing competition, travel operators need to reach out to potential tourists and turn them into customers. B2B marketing tools can help in generating strong leads which can boost the business.

• Interaction with the customers:

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The B2B platforms allow the travel operators to interact with the customers via email and websites. With the increasing influence of social media, businesses are also connecting with their customers using various digital platforms.  Travel agencies can now interact with their customers and let them know about their services. Additionally, businesses can also analyse the data gained from their customers and provide them with a personalized experience. Therefore, increased interaction with customers is directly responsible for a growth in sales. This way, even a small business can establish their authority in the tourism marketplace.

• Superior service:

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Friendly and empathetic customer service is the top preference for major industries worldwide. Hospitality industry is no different and even more focused on keeping the customer satisfied. Travel agencies are committed to giving their customers a memorable experience even before availing their services.  Customers now like to be well informed before finalising any service. The agencies can use B2B technologies to answer and solve any query of the customers. Customers can connect with the hotels and operators any time they want. Using the travel portals, customers can easily access the packages, book the tickets, check the availability of rooms or rent a car. The B2B travel portals can also help the businesses in analyzing the demands of the customers and provide them with fair priced packages.

• Search Engine Optimization (SEO):

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B2B Search Engine Optimization (SEO) is helpful in gathering more traffic towards your services. This increases the visibility of the travel operators, especially the small ones. The B2B SEO strategy must include superior keywords research and B2B technologies can help with that. A thoroughly developed B2B SEO strategy automatically results in better lead generation and brand awareness.

• Brand awareness:

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Brand awareness is a crucial aspect of any B2B travel service in order to survive in the competitive hospitality marketplace. Through the increasing lead generation and proper SEO strategy, B2B technology can drive awareness towards your brand and services. It not only boosts the reach but also helps in building a connection with your customers. This makes the customers return to your service again and again. It is also effective in gaining customer loyalty.

• Cost efficiency:

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Online B2B travel portals reduce the expenditure of the enterprises as they do not have to invest in the physical set up anymore. It also reduces man power. Customers, nowadays, need all travel related information organised in one place so that they can choose easily. By  B2B portals, tourism operators can bring all the relevant information in one app. This reduction of operational space is more cost effective for the businesses especially if the business is new.

• Review monitoring and problem solving:

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People these days share their every experience on social media or any other platform. B2B marketing can help you understand and analyze what people are talking about on social platforms or review sites. Multiple positive reviews can build your reputation but a single negative review can effectively work against you by changing your customer’s mind. Review monitoring can help you keep track of the negative reviews so that you can resolve the problems as soon as possible. Quick problem solving will definitely benefit your business. You should also personally interact with your customers to acknowledge the issue and gain their trust.     

• Broad service area:

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Through B2B travel portals, hospitality businesses can expand their service area. Businesses can communicate all the details of the travel packages through a single app. The customers can learn about anything sitting in their homes using their mobile phones. So, now, a customer from another continent can also avail your services. The agencies can transcend the geographical barriers easily using B2B travel technologies. The agencies can also guide their customers through every procedure like check-in and departure to give them a quality experience.

Surviving in a competitive market like the hospitality industry is difficult. The market is even harsher for small businesses that are operating with multiple competitors. B2B technology can help travel agencies build a strong marketplace. With SEO tools, lead generation, brand awareness, review monitoring and seamless customer service, B2B travel portals can exceed the conventional boundaries and help the hospitality businesses grow. If you are also looking for an online travel portal where you can find every travel solution, you can try our EaseMyTrip website.   

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